by admin | Oct 3, 2013 | Ostrich Markets, Ostrich Products
Our last blog discussed the need to develop product differentiation to maintain/increase value as volumes increase. The following are examples of ways to create product differentiation. Quality Marks and Standards: At its simplest the grade of your skin and meat...
by admin | Sep 26, 2013 | Ostrich Economics, Ostrich Industry, Ostrich Markets
Newsletter No. 95 Item 3 A speaker from the Klein Karoo Kooperasie (KKK) discussed a value pyramid during a presentation at The International Industry Strategic Analysis held in 1999 and reported here. The speaker was suggesting that it was important to keep the...
by admin | Aug 23, 2013 | Ostrich Breeding and Genetics, Ostrich Economics, Ostrich Markets
Newsletter No. 91 - Item 2 At the time of publication (October 2010) these two topics were actively discussed in the press. Whether or not they are safe for human consumption is not important when it comes to marketing our products it is “consumer perception”...
by admin | Jul 11, 2013 | Ostrich Markets
Newsletter No. 86 This newsletter discussed the FAO publication “The State of Food and Agriculture - 2009” publication that focused on livestock as it contained some interesting data. The data illustrated the increasing consumption of meat in...
by admin | Jul 6, 2013 | Ostrich Economics, Ostrich Markets, Regulations
Newletter No. 78 - Item 4 We regularly discuss the use of certification schemes that increasingly form part of the marketing strategies of our potential buyers. The EU published a document entitled: “Agricultural Product Quality Policy: Impact Assessment. ...
by admin | Jun 9, 2013 | Ostrich Economics, Ostrich Markets, Ostrich Production, Standards
Newsletter 74 - Infrastructure This section discussed just why the development of a collaborateve infrastructure is so enssential in today’s market place that is dominated by global supermarket and hospitality industry global brands. The excellent...
